Hello,

I’m Kat, and I’m excited to share the deeply personal story behind my linen clothing brand. My journey is rooted in family, heritage, and a commitment to making a difference through sustainable fashion.

My love for linen began with a poignant memory from my childhood. My grandmother, a woman of immense strength and grace, suffered from severe allergies to many fabrics. Her skin would react painfully to anything other than the purest, most natural materials. For her, linen was a rare and cherished comfort, but finding affordable, high-quality linen garments was always a challenge. It seemed like such a simple desire—comfort and quality—yet it was often out of reach.

Growing up, I witnessed her struggle and felt a deep empathy for her plight. I saw how she meticulously cared for her few cherished linen pieces, mending and preserving them as if they were priceless treasures. This experience left a lasting impression on me and planted a seed of inspiration.

As I grew older, I became increasingly aware of how inaccessible quality linen had become. The high prices and limited availability made it difficult for many to enjoy its benefits. I realized that I wanted to honor my grandmother’s memory and make high-quality, affordable linen clothing accessible to everyone. I wanted to create something that not only respected the fabric’s rich history but also addressed the needs of those who, like my grandmother, sought comfort and elegance without compromise.

Starting my own brand was both a tribute to my grandmother and a response to a gap I saw in the market. I began crafting linen garments in the quiet moments between daily responsibilities, driven by a passion to provide comfort and beauty through this remarkable fabric. Each piece was infused with the love and care that my grandmother had shown for her linen.

The road was not without its obstacles. There were moments of doubt and challenges along the way, but the memory of my grandmother’s struggles and the positive feedback from those who embraced our products kept me going. With each garment, I felt I was fulfilling a promise to make linen more accessible and to honor the legacy of a woman who had so profoundly impacted my life.

Today, my brand is a testament to that journey—a celebration of linen’s beauty and an effort to make it available to everyone who appreciates its timeless elegance. Our studio, located in Tianhe guangzhou China, is where we continue this mission, creating garments that are not only beautiful but also affordable and accessible.

Warm regards,
Kat and the VIENI Team

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Email: support@thevieni.com
Phone: +86 138 238 34835